1
Give the speaker a role
Decide whether the presenter is welcoming a new viewer, explaining a process, or delivering a product message. That role tells you which details belong in the script and which can wait. A useful brief names the audience and the one idea the speaker must leave with them.
2
Write words meant to be spoken
A presenter needs lines that sound natural aloud, not a paragraph copied from a landing page. Keep sentences direct, read them at a normal pace, and remove claims you cannot support. If the message needs several unrelated points, split it into separate concepts before opening Jogg.
3
Plan what appears around the speaker
Consider whether the viewer needs a demonstration, a product view, or just a clear face and message. Note any visual context that is essential to understanding the script. This keeps the avatar concept focused without assuming that every imagined scene or edit is available in the product.